Privacy Policy

South Florida Locals is a local business directory serving Palm Beach, Broward, and Miami-Dade counties in Florida. We’re based in Palm Beach County, Florida, USA.

Your information may be processed and stored in the United States, where privacy laws may differ from your location.

Information You Provide Directly

• Contact Information: Name, email address, phone number, business address
• Account Details: Username, password (encrypted), profile preferences
• Business Listing Content: Business name, description, photos, hours, services, pricing, promotions
• Communications: Messages you send us through contact forms or support requests
• Marketing Preferences: Newsletter subscriptions and communication preferences

Information Collected Automatically

• Usage Data: Pages visited, time spent on site, click patterns, search queries
• Device Information: IP address, browser type, operating system, device identifiers
• Location Data: Approximate location based on IP address (city/region level)
• Cookies and Tracking: See our Cookie Policy for detailed information

Information from Third Parties

• Payment Processing: Stripe processes payments (we don’t store full payment details)
• Analytics Services: Google Analytics, Meta Pixel, TikTok Pixel, X.com (Twitter) analytics
• Email Services: Mailchimp and other email service providers
• Public Sources: Publicly available business information for verification

We use your information to provide and improve our services:

• Operate Our Directory: Create and manage business listings, process searches, facilitate customer connections
• Process Payments: Handle premium listing subscriptions and upgrades through Stripe
• Communicate With You: Send service updates, respond to inquiries, provide customer support
• Marketing (With Permission): Send newsletters, promotional content, and relevant business opportunities
• Improve Our Services: Analyze usage patterns, optimize website performance, develop new features
• Safety and Security: Prevent fraud, abuse, and spam; maintain platform integrity
• Legal Compliance: Meet legal obligations and enforce our terms of service
• Future SMS Marketing: With your explicit consent, we may send promotional SMS messages (planned for 2026)

We do not sell your personal information. We may share information in these situations:

Service Providers

• Payment Processing: Stripe for secure payment handling
• Analytics: Google Analytics, Meta, TikTok, X.com for website and advertising analytics
• Email Marketing: Mailchimp and other providers for newsletter delivery
• Web Hosting: Hosting and content delivery services
• Customer Support: Help desk and communication tools

Legal Requirements

• Comply with laws, regulations, or valid legal requests
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Enforce our terms of service

Business Transfers

If we’re involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent

We may share information when you specifically direct us to do so or give us permission.

Account Management

• Access and Update: Log into your account to view and modify your information
• Account Deletion: Request account deletion by emailing info@southfloridalocals.com
• Data Portability: Request a copy of your data in a portable format

Communication Preferences

• Email Marketing: Unsubscribe using links in our emails or contact us directly
• Future SMS: When available, reply STOP to opt out of text messages
• Push Notifications: Manage through your device settings

Cookie and Tracking Controls

• Browser Settings: Disable cookies through your browser preferences
• Analytics Opt-Out: Use Google Analytics opt-out tools
• Advertising Controls: Manage ad preferences on Meta, TikTok, and X.com

We implement industry-standard security measures to protect your information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Password hashing and secure server environments
• Access Controls: Limited employee access on a need-to-know basis
• Regular Updates: Security monitoring and system updates
• Payment Security: PCI-compliant payment processing through Stripe

We use cookies, pixels, and similar technologies for:

• Essential Functions: User authentication, preferences, security
• Analytics: Understanding website usage and performance
• Advertising: Delivering relevant ads and measuring campaign effectiveness
• Social Media: Integration with social platforms for sharing and analytics

For detailed information about our cookie usage and your choices, please see our separate Cookie Policy.

Our website may contain links to third-party websites, services, or advertisements. These external sites have their own privacy policies, and we’re not responsible for their practices.

Key Third-Party Services:

• Stripe: Payment processing (see Stripe’s privacy policy)
• Google: Analytics and advertising services
• Meta (Facebook/Instagram): Social media integration and advertising
• TikTok: Social media analytics and advertising
• X.com (Twitter): Social media integration and analytics
• Mailchimp: Email marketing services

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18.

If we discover that we’ve inadvertently collected information from a minor, we will delete it promptly. Parents or guardians who believe their child has provided us with personal information should contact us immediately.

While we primarily serve South Florida, our website may be accessed from other locations. If you use our services from outside the United States:

• Your information will be transferred to and processed in the United States
• U.S. privacy laws may differ from those in your country
• By using our services, you consent to this transfer and processing
• We’ll comply with applicable international privacy laws where feasible

In the unlikely event of a data breach affecting your personal information:

• We’ll notify you without undue delay
• We’ll comply with applicable federal and Florida state notification laws
• We’ll take immediate steps to secure the breach and prevent further unauthorized access
• We’ll provide guidance on steps you can take to protect yourself

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

• Changes become effective when posted with an updated effective date
• Material changes will be highlighted prominently
• We may notify you of significant changes via email or website notice
• Continued use of our services after changes constitutes acceptance

We encourage you to review this policy periodically to stay informed about how we protect your information.